Advertising is the key to any business and when it comes to domain names most people are earning money through domain parking. Domain parking is a completely inexpensive way to secure a domain name for redirection of web traffic, re-sale or some other future use. Domain parking is the simplest way a domain holder could earn money through natural traffic on his domain name.

A parked domain page contains one simple page. If the owner intends to develop a website here, it will display a message that the website is under construction. There is a provision to renew domain parking and there is no fixed deadline as to when the website needs to be fully developed. Advertisements found in the parked domain names hold relevance to the nature of the website. So, if you have a domain name related to travel, related matter will be placed in your webpage. The nicest part is that the registrar can do all this without charging you a single penny.

If a website owner has a successful website, another use of domain parking is to secure addresses similar to the main website and redirect traffic there, which is really an easy on the pocket system to protect the website. Some people use domain parking for the sole purpose of re-selling the address that means transferring the ownership to a buyer for fee.

There are a few considerations that need to be kept in mind before opting for domain parking. Be sure to check that the domain name seller does not retain any rights to the domain. The buyer should always have the power to control the domain’s registration information and the ability to transfer the domain to an independent hosting as and when desired.

Benefits of domain parking

Domain parking lets the domain names work even if there is no website attached to them.

Domain parking allows a user to have multiple domain name identities for promoting the business, services or products.

Domain parking is also useful for the customers wishing to have their domain name mail records that point towards their own internal mail servers.

The power of domain names

Domain names do far more than just providing catchy addresses for the websites. If used in a correct manner, domain names can prove to be an effective marketing tool that can drive traffic, protect and promote the business.

Domain names act as brand doorways through which the customers can locate the brands they want to interact with.

Domain names form the backbone of every successful web strategy that provides the businesses with a way to reach to their customer base.

They provide the foundation from which to build a website, create an email address and preserve a trademark from contravention when selected with awareness.

Today, it is essential that businesses own the right domain names and use them to direct traffic to the relevant content while enforcing their rights to recover the names that receive significant traffic.

 

A domain name is the name assigned to a website which is otherwise designated by a numerical code. Or in simpler words it is the IP address of the website which has been given a name for easy understanding and recognition. Domain names are often referred to as domains and domain name registrants are called domain owners.

A domain name provides symbolic representation in a manner of speaking. It gives recognizable names to mostly numerically addressed internet resources. As a rule, domain names are restricted to ASCII letters, case sensitive letters, digits through 0 to 9 and hyphen. There are some other restrictions in terms of name length and position of hyphens. The underscore character is frequently used to ensure that a domain name is not recognized as a host name.

Levels of domain names

Domain names are categorized into three distinctive levels, which are explained below:

Top level domains: - The domain names that consists of a list of small generic names and the two-character territory code names based on ISO-3166, come under the top level domain names. The top level domains are also referred as first level domains. Examples of some top level domain names are .biz, .com, .name, .asia, .cat, .coop, .arpa, .nato, .test and many more.

Second level domains: - Below the top level domain names, come the second level domain names that are directly placed to the left of .com, .net and other top level domain names. Second level domain names are usually created on the name of the brand, products and services. Example in abc.org , abc is the second level domain name.

Third level domains: - Third level domain names are written immediately to the left of a second level domain name.

Unconventional domain names

These days many unconventional domain names are being created due to the shortage of one word domain names. These new unconventional domain names can be used at the top level as a fundamental part of the heading of the website. Unconventional domain names are used to create unconventional email addresses. Some of the examples are blo.gs and del.icio.us.

Premium domain names

Premium domain names are a very important part of the business of domain name marketing. Premium domain names are usually short, memorable and contain keywords that can help a business get high rankings on the search engines. These domain names may also contain generic words and words with multiple meanings.

Benefits of having a domain name

There are many benefits of having a domain name some of which are:

Domain name creates an easy recall of your website

Helps you to build a list of contacts for your own capture pages

Gives the brand a true internet presence

Gives the business a real email address

Domain names are able to promote multiple products

Domain names give the business a prospective online investment

Domain names make the business easy to operate

It can be safely said that domain names form an integral part of the way internet business operates today.