How to Prepare for Your Link Building Campaign

So you've learned about the power of incoming links to boost your website visibility and now you want to start a link building campaign.

First, let's just point out two different keys in link building. Link popularity is the measure of inbound links to your web site. Link analysis examins which sites are linking to you and the text of the link itself.

While building links may be cumbersome and time-consuming, the good news is that there are really many ways to go about doing it. The most important factor to tackle before you even start is the quality of your site. Make sure that your site looks professional and offers valuable information. It should also be user-friendly and easy to navigate. Make sure that you validate your HTML code and check to make sure that all of your site's links are working. To do this, you can use one of the many tools that are available online. Why do you need to do this? First of all because any owner of a quality site that wants to link to yours will check to make sure your links are working. They will not want to link to a site that has broken links. Secondly, directories will not accept sites that have broken links or errors. If you're going to be submitting your site to the directories, which you should be doing, you will need to have your links all up and running.

Here's a crucial concept that many people leave out in their link building campaign. Budgeting your time. If you haven't already budgeted out how much time you will spend on your link building activities, then do that now. If you don't allot time to do this, it will not get done. The process of link building takes time. You start out very slowly and start increasing gradually. Over time, you can build up more links than you ever thought possible. Along these same lines, it helps to set some short-term, long-term and mid-term goals. When you first start out, a realistic goal would just be to get one link. This takes time. Once you've done that, set a goal for how many you want to get in a week or month. Next, you can have a good idea of how many you would like to have a year from your link building effort start date. And always remember to be patient--this takes time. You also want to make sure that you track your progress and stay organized so you know who is linking to you and who isn't. . .and who you've already asked to link to you and who you haven't. Don't be discouraged by a lot of "no"s in the beginning when you ask a company to link to you. This is just par for the course.

Finally, work on internal link building. The structure of your internal links plays into how well your link building campaign will do overall.

 

How to Obtain a Link building Blog?

Do you have a link building blog? If not, this is a good time to start putting together a strategy that will get you consistent incoming links to your blog. Incoming links and internal links are extremely important when it comes to getting your site ranked highly in the search engines so it's something that you're going to have to dedicate some time (and possibly money) towards.

There are many ways to get incoming links to your blog. I will mention some of the most important in this article.

Trading blogrolls (lists of links on your blog that lead to other blogs) is one method that people use to get others to link to their site. It's sort of a "you-scratch-my-back-I'll-scratch-yours" concept. There are mixed fellings on using this for a couple of reasons. some people use the blogroll to link to other sites that they feel are valuable for thier visitors. Others mainly use them just to include the link and then to have their link on the other person's blog. This has the potential to become a political nightmare. You need to keep track of who you are allowing in your blogroll and if their blogs maintain a professional and informative status. If you drop anyone from your blogroll, you can rile some people up. On the other hand, you can gain many links fairly quickly with this strategy. It might be something worth trying out in your earlier blog days and then you can decide later on if it's working for you.

Participating in forums is a great way to get people to link to you. Just include your url in your signature when you make a comment or ask a question. Similarly, using your url in your email strategy can increase exposure to your site and increased exposure means increased potential for a link building blog.

Submiting articles is a sure-fire tried and true method for getting lots of links to your blog. But this one does take time. If you are an average (or better than average) writer and you have the time to decicate to writing articles consistently and submitting them consistently, this is a great way to gain status and links. Here you just have to make sure that you don't submit duplicate content. Many article directories can help you change various phrases within your content so that you can submit many different articles with different keywords instead of just the one original article that you've created.

A similar sort of concept involves you writing as a guest on other blogs. Just sign-up as a guest blogger for a professional, authoritative blog and you will see more and more people linking back to your blog.


Publishing videos on YouTube and then linking them back to your blog in your video description is a great way to get more traffic and more incoming links to your blog. Plus, it puts a little fun as go down the road towards obtaining a link building blog!