Anyone involved in Internet marketing knows that link building tools are an essential part of success. There are many such tools out on the market, and the list will continue to grow as long as incoming links are so important to the life of your online presence. Here are just a few tools that can help you out:
1. SEOmoz Linkscape is a backlink tracking tool. If you opt for the free version, you can see how many unique links you get to each page of your website, as well as the rank of the page and of the overall domain. The paid version allows you to analyze other websites as well, such as those of your competitors. You can see how many links they get, the quality of the links, and the keywords that they are targeting, all of which is very useful in your own campaign.
2. Yahoo Site Explorer is a well-known and popular free tool. It allows you to determine the number pages within a domain that are indexed by SLURP, Yahoo’s own search engine crawler, and analyze relevant data regarding inbound links. You can also export the results you find useful into a TSV file.
3. With Majestic-SEO, you can track link information for any domain, whether it be your own, or your competitors or other sites. If you do own the domain (and you can verify it), you can get more detailed data which includes aspects such as unique links and anchor text. Similar to SEOmoz, this comes at no cost if you are taking a look at your own site and you can purchase credits to get information from other websites. Some of the data provided is downloadable, and this tool offers a “daily update” feature with an updated journal of new inbound links.
4. Raven supplies a complete set of link building tools including a Links Manager that helps you manage the link status, contacts and tasks related to each link. Another popular feature of Raven is that it automatically alerts you if any changes have occurred on an active link, for example, if the no-follow attribute was added, if the anchor text was changed, if the rank changed, or if the link was removed. Reports and data can be generated and downloaded.
5. BuzzStream Link Building is one of the costlier packages and its main focus is to supply tools that help automate redundant tasks in relationship building, not just link building. Distinguishable features include finding contact info, tracking email, Twitter automation, managing link prospects, monitoring backlinks for anchor text, no-follows, banned words and outbound links, general tracking activities, tracking conversions, and more. The management and conversion tracking elements of BuzzStream are what makes it unique in the list of link building tools.
There are many more such as these to be found, both free and paid, and the number available continues to rise.
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