Domain names are one of the most significant methods of presenting any website. Naturally a website is easily accessible once that name is memorized. Unlike an IP address, domain names are simple textual names which make the website more popular. With advances in web marketing and designing, most companies and individuals with websites opt for easy and keyword centric names for their websites. These can be optimized in the search engines to get higher rankings on the internet.

One major misconception which people have is that the domain name with valuable keywords can make your website the top most in any search engine. This is true, but to an extent only. The keywords which are put in the search engines do not necessarily work on the domain names alone. The algorithm may also search the content of the website which has more keywords or keywords relevant to that particular search. Websites which have been optimized specifically with keyword rich content shall have much more weight.

Keyword rich content

Search engine optimization is mainly done to increase the ranking of the website. It helps the site reach a higher position when a search relevant to its content is carried out. It is important to understand that if the content is targeted towards a particular subject it should have all relevant keywords. Some other synonyms and other words which belong to that subject may also help the website gain a good ranking when a search is done.

Domain name significance

Domain name is the basic identity of the website and no website is popular unless it has an attractive name. One important factor for making the website popular is to embed keywords in the domain name and make the website emerge out of the crowd on the search engine. This happens as the first word that the search engine spider searches is the domain name and it will give a positive response to the website for linking it to the content.

Which is better? Rich content or domain name

A domain name embedded with a keyword is good when the search is done for a single keyword. The limitation is that the domain name cannot carry many keywords. Content starts acting in the positive way to the search when multiple keywords are used while searching. It helps then, to have the same keywords embedded in the website multiple times. However, these should be inserted sensibly and should have relevance to the topic.

So, though the optimization of search engine results begins right there at the domain name, it continues down to a rich and relevant content peppered with appropriate keywords.

Getting the website optimized for keyword rich content and having the domain name intelligently crafted with one or more keywords can make all the difference in search engine optimization. The website will reach the top in any search made by the user. Thus the aim of optimum web promotion and marketing will be met and the owner of the website will benefit in every way.