Link Building Tools for Your Business

Getting inbound links to your site is one of the most important aspects of effective SEO (search engine optimization) practice. Link building tools can make your life a lot easier when you're trying to structure your site to make it favorable in the eyes of the search engines. Each tool offers different value but here are a few that can help you out.

Analysis tools can tell you how many links point to a specific page or domain and/or which anchor text is being used significantly or even too much. These types of tools can give you a quick, superficial look at the status of websites but you'll need some others to peform a more in-depth analysis.

SearchStatus is a group of features offered in a single Firefox plugin. It can provide you with useful information, such as Google Toolbar PageRank, page- and domain links through the Yahoo SiteExplorer, WhoIs information, Google’s cache of the page you’re visiting, an on-page link report and Another very useful trick that SearchStatus offors is the option to highlight all nofollow links which can definitely come in handy when you're building links.

Another of the useful link building tools is LinkDiagnosis. This exists as a web based tool and a Firefox plugin. This one is similar to the Yahoo SiteExplorer except it attempts to filter out all low quality links, offers you a list of common anchor texts, and tries to show you a list with the most visited and popular pages of the domain you’re investigating. One great feature of LinkDiagnosis is that you can download the data it provides you as a csv file. . .extremely useful. Keep in mind when using this tool that an analysis of a larger site will take more time. A small site may only take a few seconds but a more content/page filled site could take up to 30 minutes.

If you need even more detailed data, you might want to look for tools that demonstrate link building efforts, structures and/or a history of the site. This kind of information can be helpful when you are trying to optimize your own website or that of a competitor.

SEOmoz’s Linkscape and MajesticSEO attempt to create the most complete index possible of the web for SEO purposes. Linkscape is considered more user-friendly while Majestic gets you a wider range of data which can also be downloaded.

Xenu’s Link Sleuth is another excellent tool for on-site analysis. It acts as a search engine crawler and checks websites for broken links and displays a continuously updated list of URLs, which you can sort by different criteria. Link Sleuth is a good way to get a look at your own website and to evaluate your internal link structure as well. And you can run reports on websites that you're considering getting links from to see what holes they may have in their site that you could possibly fill.

There are many link building tools to choose from. Hopefully these can get you started on the right foot.


Anyone involved in Internet marketing knows that link building tools are an essential part of success. There are many such tools out on the market, and the list will continue to grow as long as incoming links are so important to the life of your online presence. Here are just a few tools that can help you out:

1. SEOmoz Linkscape is a backlink tracking tool. If you opt for the free version, you can see how many unique links you get to each page of your website, as well as the rank of the page and of the overall domain. The paid version allows you to analyze other websites as well, such as those of your competitors. You can see how many links they get, the quality of the links, and the keywords that they are targeting, all of which is very useful in your own campaign.

2. Yahoo Site Explorer is a well-known and popular free tool. It allows you to determine the number pages within a domain that are indexed by SLURP, Yahoo’s own search engine crawler, and analyze relevant data regarding inbound links. You can also export the results you find useful into a TSV file.

3. With Majestic-SEO, you can track link information for any domain, whether it be your own, or your competitors or other sites. If you do own the domain (and you can verify it), you can get more detailed data which includes aspects such as unique links and anchor text. Similar to SEOmoz, this comes at no cost if you are taking a look at your own site and you can purchase credits to get information from other websites. Some of the data provided is downloadable, and this tool offers a “daily update” feature with an updated journal of new inbound links.

4. Raven supplies a complete set of link building tools including a Links Manager that helps you manage the link status, contacts and tasks related to each link. Another popular feature of Raven is that it automatically alerts you if any changes have occurred on an active link, for example, if the no-follow attribute was added, if the anchor text was changed, if the rank changed, or if the link was removed. Reports and data can be generated and downloaded.

5. BuzzStream Link Building is one of the costlier packages and its main focus is to supply tools that help automate redundant tasks in relationship building, not just link building. Distinguishable features include finding contact info, tracking email, Twitter automation, managing link prospects, monitoring backlinks for anchor text, no-follows, banned words and outbound links, general tracking activities, tracking conversions, and more. The management and conversion tracking elements of BuzzStream are what makes it unique in the list of link building tools.

There are many more such as these to be found, both free and paid, and the number available continues to rise.