Many people know about how getting links to your website from other websites gives you a boost in terms of SEO (search engine optimization). But did you realize that you can actually get similar results with internal link building? The way that your blog or website is set up can have a significant impact on your search engine rankings, especially if you have a site with many different pages. There is a right and wrong way to go about internal linking.
Keep in mind that there are three factors of internal linking that you need to address: site navigation, in-context linking and anchor text.
Site navigation is how your visitor will move through your site. This is the first step in getting your internal link building set up correctly. Basically, you will want to be linking to your best pages from the navigation menu. It doesn't matter if those pages are main categories or just regular pages. In most cases, you'll have two navigation menus. One will be for the whole site and the one purpose of this is to show your visitors the main sections of your website. The other navigation menu will be for informational pages such as those that have your contact information, a description of your site, etc.
In-context linking is just what the name says. Links that are within the context of your website or blog's text and not in a list or navigation bar. Search engines prefer in-context links to link lists so it's important to make sure that your related posts or web pages are linked to each other through your in-context links. How often you do this depends on how expansive your site is. If you have a relatively small blog or website, you don't want to be using a lot of inter-linking. Choose the most important keyword phrases and link them to your most important pages. If you do have a larger site, feel free to use this method a little more liberally. Interlinking on a large site has a much greater effect than it does on smaller sites.
Anchor test is also very important for search engine optimization. Many people make the mistake of turning "useless" words into links. For example, you can include the phrase "Click here" and link it to the page you want your readers to be taken to. Or you can use the phrase "Get marketing help here" and link just the words "marketing help" to the page. Marketing help is a much stronger anchor text word to use. Not many people are searching for the term "click here" on the internet. You need to tell the search engines what words are relevant.
If you can keep these three internal link building elements in mind, you can either get started on the right foot with a new blog or website or you can re-structure what you already have online fairly quickly and easily.
If you are relatively new to the Internet community, it may seem a daunting task to get free, natural, backlinks to your site. You may understand now how important natural backlinks are towards establishing a solid reputation with search engines, but you are caught in the dilemma of the first-time job seeker. You don't have the qualifications to attract someone who is interested in you, but the only way to gain those qualifications is to have the working reputation (backlinks) already in place.
So, what do you do? If you were in a tight job market looking only for experienced people and you had no such qualifications, then you might consider getting your experience by volunteering or doing an internship. This is not much different than what you are going to have to do to start generating some viable backlinks that count towards your Internet resume. You will have to do a little upfront work and scout down the backlinks just like you were an eager job seeker with the quandary of having no experience in a job market where all the employers want higher qualifications.
AN EASY WAY TO SPOT A BACKLINK LEAD
As we mentioned earlier, there is a special attribute that can tell search engines to ignore a link. In fact, search engines and blog communities like WordPress are so afraid of backlink spamming that they automatically put the attribute of rel=nofollow in their templates. This keeps commentators from spamming for the sake of a backlink.
The problem with that approach is that it also keeps genuine people who are marketing their sites from commenting too. So, many community based forums find that the lesser of two evils for them is to switch the nofollow attribute back to a dofollow attribute. Then, they have someone clean up the spam. This allows those commentators with substantial entries that contribute to the community to have their backlink. They are generally called "dofollow" sites, in comparison to nofollow sites.
WHERE DO YOU GO?
Yet, knowing that some people are willing to give you a break in the backlink seeking market doesn't tell you where to go since they are unlikely to advertise this and thus attract spammers. Understanding this predicament, you will have to do some research on the types of websites that might give you some credit with a little work on your end. Luckily, you bought this eBook, and half that battle is done. You will have a leg up from other first-time backlink scouts because we will tell you where to look and how to present yourself to get a decent backlink in less time. Otherwise, you might have ended up getting the door slammed in your face or wasting valuable time.
In the same way that you would not go to an employer that is not hiring and spend inordinate amounts of time trying to get their attention, you will want to focus on websites that basically are ready to work with you. These are the ones that can offer you some backlinks for just a small amount of effort on your part. These are basically those that have established a dofollow capability back into their community forums and websites.
If you were having to actually walk your way towards every referral and ask them if they were a dofollow site, it would take too long to get a list together. However, the power of the Internet is that it allows you to network your way into multiple referrals in a fraction of the time. Bulletin boards and forums are great ways to find information on websites that will give you credit for commenting or contributing to a community. They often post lists of sites and forums that are dofollow and can provide you with an instant marketing contact referral list.
Check out some SEO forums on line. It will save you some time.
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