Link Building 101 - The Basics on Building Links

Consider this your Link Building 101 article about what link building is and the basics on how to do it. When it comes to SEO (Search Engine Optimization), obtaining incoming links still plays one of the most important roles. Links from other sites to your site(s) represent one way for the search engines to determine that your information is reputable and trustworthy. If others are linking to your site, then it must be good, right?

So, how can you build good links to your own site? There are literally hundreds of ways to do this. But it all starts with quality. Whatever information or services you are offering on your website must be valuable to visitors. This will insure that you gain links organically because of your great content as you use other techniques to push the linking along a little bit. And quality includes being grammatically correct as well. One of the easiest ways to diminish your credibility is to fill up your site with spelling, punctuation and grammar errors. If you aren't all that brushed up on your grammar, get the help of someone who is.

Make your site personal if it fits the look and feel you want to acheive. Most people like to know who they are dealing with, even if it's on the web. It helps to put a picture and a relatively descriptive "About" or "Bio" page in your content.

Write some content with specific numbers in the titles like "10 quick ways to. . .", "20 tips on . . .". People love this kind of information and lists like these are great resources to link to from other types of articles.

Make a list of experts in your field. If you create a list and explanation along with each one, these people might actually link over to you from their well-establshed sites.

Use Pay Per Click (PPC) advertising. This is great way to get very targeted links to your site. You choose what you want them to be because you choose the keywords that you are advertising.

Another tried and trued method of link building 101 is to submit your site to the web directories that allow free submissions. Of course you can submit your site to paid directories as well but again, you need to make sure that they are of high quality and updated.

And here are some of the easiest ways to get links to your website. Ask and answer questions on Yahoo Answers or Google Groups or post a free ad on Craigslist. Your comment will link to your website or blog. These are all free and all fairly quick and easy.

Be social. By commenting on other people's blogs or websites, you get more attention drawn to your own.

One of the main things to avoid when building your links is spam. Don't be over-promotional or over-self-centered in any of your strategies. This will only backfire.

Hopefully this Link Building 101 has served you as an introduction to getting more links to your site.


Link building 101 is the first stage of the link building. The general concept is fairly simple. If you want your website or blog, or whatever web content you have, to be ranked will with the search engines, you need to get some incoming links to it. Search engines like the incoming links because they are one way to prove that your site is worth visiting. So, really, everyone is interested in building links to their web content. Here are some basics -- link building 101 -- that you should keep in mind.

There are many ways to get links into your website. One method is called "reciprocal linking", a sort of I-scratch-your-back-you-scratch-mine strategy, where you actually ask other webmasters to link to your site and in return, you can link to theirs. This will help a little bit, but the search engines actually prefer that you have one-way links to your site. So, you can actually just contact webmasters and see if they find your site worthy of linking to. This means, you do need genuinely good content, something that other sites would consider recommending to their visitors in order to provide them with more value.

An easier, and presently more popular, way of getting backlinks to your site is to post comments on blogs, forums, and social media sites. In your answer, or in your signature, you will have the link to your web content. Again, the key here is to offer genuinely helpful answers and/or to ask relevant questions. You will not get many clicks on your link from anyone if you simply do promotional types of posts or comments. Its also a good idea to fill out your profile on all the blogs, forums, and social media sites that you participate in. This helps establish credibility and trust. Include a photo if possible. You can do the searches for relevant sites to post on in any search engine or even with certain tools. Try to find those that are ranked well in the search engines so that the links pointing back to your site will be high quality as well.

Another way to build links is to submit your site to directories and search engines. This too is time consuming, but simple. Make sure you create a description of the site you want to submit that is non-promotional and does not include the name of your site within the text. First submit your site to the major search engines like Google, Yahoo, and Bing: then to the minor search engines such as About and Alexa (there are many more), and then to the search engines and directories that are relevant to your particular niche.

Remember that link-building is an on-going process that you or someone that you hire or work with will have to do throughout the life of your web content. Hopefully this link building 101 article has started you on the right foot.