Why have a domain name at all? In today’s world if you do not have a domain name, you have no identity at all especially if you are a business owner. Domain names are the most important aspect of any business venture. And here is why anybody who has anything to do with them thinks so:

Just for the sake of understanding assume that you have a domain name, then, the address of the web site can be something like http://www.anonymouscompany.com

If, however you use a free server, the website will look like http://www.abccompany.com/mysite/. Obviously, the former sounds more professional than the latter. It makes sense to stick with the first option.

For an online business offering numerous services to customers, a domain name is essential. The customer will find it so much easier to deal with the business. It not only enhances the image of the business but also gives much more visibility as a professional and well managed enterprise.

Another interesting thing about having a domain name is that one can have several email aliases and these emails can be used for different functions. One email address can be dedicated for frequently asked questions pertaining to sales. Another can be assigned to a newsletter service, and maybe yet another for valuable suggestions of the customer. Multiple email addresses for diverse functions are an easy way to create a positive impact on your customers. The word of mouth publicity by the customers will definitely enhance the credibility of the company.

Domain names which are simple and easy to remember are recalled by customers easily. As a rule shorter domain names work better though it may also depend on the kind of service the business has to offer. Your domain name works almost like your brand logo. Which kid does not recognize the ‘M’ of McDonalds? Catchy domain names have the same effect on web users. The utility of domain names can be increased to the maximum level if the domain name defines the brand name of your organization.

The home page which is established using a domain name will get high preference by search engines. The domain name usually integrates a particular keyword and this is the reason why a domain name bears more significance. Now-a-days search engines do not support such web sites which are hosted through free web servers because the tendency of getting error messages is very high so, in order to avoid this one should take the hosting services from a professional site and obtain a domain name that cannot be erased from the visitor’s memory easily.

One thing is quite sure from the above mentioned points that you will definitely gain significance as a business by obtaining a virtual presence in the form of a professional domain name. The relevance of domain names in enhancing the image of an organization cannot be ignored. If you want to maintain credibility in the minds of the customers you should go in for the facility of having a domain name and a good one at that.


Domain names are the real estate of the internet. Just as a good location is vital for real or on ground business, a good domain name is the corner stone for the success of a website. To help a business flourish always opt for a domain name that suggests the business type, has the capability to serve as a trade mark of the business and is easy for the customers to remember, find and use. That’s about everything in a nutshell! But we need to dig a bit deeper.

A strong domain name is the key to a successful internet business. So a business must find a domain name keeping in mind the convenience of the customer. Naturally, the domain name of the company should be well thought of.

Characteristics of a Good Domain Name

It should be easy to remember: - The domain name should be short and easy to remember. Not everyone is in the habit of book marking a page; instead people usually remember the names of their favorite websites.

Should be descriptive: - Having a descriptive domain name can give the visitors an idea of the type of website they are entering. It kind of leads them on. Many visitors come to a website via links and an informative name is always attractive enough to follow.

It should be short: - Short names always make up a good domain name. Though there is no bar for the number of characters , just remember that the shorter the name the better it sticks.

Easy to spell: - Don’t use domain names that are made up of complex spellings. A spelling mistake in the domain name can prove very costly to a site owner as it may take a potential customer to another site. You don’t want that!

It is brand driven: - A brand driven domain name always has an interesting combination of appealing visual effects and a nice pronunciation. But the branding exercise should be done very thoroughly keeping all factors in mind.

How to choose a good domain name?

Choose a domain name keeping in mind the characteristics of your brand and then bounce it against the above mentioned attributes. Does it give a good impression? Impression is crucial, so choose a domain name that comes without spaces and is attractive enough to get the attention of the visitor.

What’s next?

Once you have got a good domain name there is a little more work before you can sit back:

Select alternate names: You may not be able to register a domain name of your preference, so you must be ready with a second option.

Check with the registering authority about the availability of the various domain names you like.

Register various versions of your domain name. Register all the possible versions related to your preferred domain name. So much better to get the customers to your site.

Remember that a domain name is your virtual identity. Just the way some people take pride in stating the area or location they live in , website owners should choose domain names that can create the same effect in web space.