Multiple domains are quite common for a website that needs to be referenced by more than one domain name. Multiple domains are usually set up to reference the index page on a website and produce the same results for the searcher. Multiple domains mean that one needs to pay only a single fee yet retains the right to create more that one domain name for his website. Usually multiple domains are used to create more and more pointers for a single website, so that every time a visitor fills in a keyword he is directed to the same website.

If a domain name is hard to spell, then also domain name owners can get a second domain name for their website. In order to get more traffic, this strategy of registering multiple domains is also being made use of, as the reach to the user in this case is wider.

Why Use Multiple Domains?

You may be wondering why you should use multiple domain names instead of one unique name. Well multiple domain names do give you a lot of advantages as many have experienced so far:

Multiple entry points: - Multiple domains give multiple entry points to your website. If you have an online business or you are promoting your business the online way, that works to your advantage. Get a couple of deviations of your domain name and register them as well. It all adds up and gets the traffic to flow to your site. Consider another situation; visitors misspell your site name. Do you lose them on the WWW? No, with an alternate domain name they still manage to reach your site.

Registering multiple domains makes a site secure under the search engine indices.

Regional content: - If you have a website that is rich in regional content, you might purchase a secondary domain name to keep your original website indexed and simpler to access.

Search engine ranking: - There are hundreds of domain names being registered daily but only those with a high search engine ranking are able to survive and flourish. With multiple domain names the chances of boosting search engine rankings increase, especially, if the older domain name is doing well.

When to Use Multiple Domains?

Now that we have established that multiple domains bring in more traffic to your portal the question is when you should use them if you did not already get some at the very beginning when you registered your site!

Ask yourself if you are getting enough traffic on your website even after search engine optimization. If the answer is no, then you need to register multiple domains for your website. Register all the possible domain names that come in your mind as each domain name serves the content of your website and can make your website popular. Multiple domains are a very economical option and one can go for it without dwelling too much on the proposal. So, all in all, registering multiple domain names is an excellent strategy for driving that extra traffic to your website.


In today’s technology driven world, it is difficult to survive competition. With the effects of global recession finally showing in almost every sphere of the economy, each individual is doing his utmost to attract more clients to his business. But since most of the major business processes operate online, it has become inevitable that they reach for a good professional website to help reach their goals. The catch is that every single competitor out there has a website too. And maybe their website is far more successful in attracting clients than yours is? One of the reasons behind this could be the selection of your domain name.

Write this down in bold letters where you can see it everyday - a good domain name for your website is one of the most important things for your business.

Some of the factors which must be kept in mind for choosing a domain name are:

What’s in a name?

The domain name will be to your website what your name is to you. Hence, the more unique and interesting it is, the better. Also, the domain name should be indicative of what your site deals in.

It is also important to keep your domain name as short and interesting as possible. Shorter domain names are easier to remember and will more likely stay on in the client’s memory.

Hyphen it or not?

Most of the people are often flummoxed when it comes to choosing a hyphenated domain name. Well, this is one tricky part which has its own advantages and disadvantages. The flipside of choosing a hyphenated domain name is that more likely than not, your clients may forget the hyphen. In case, people tend to circulate or publicize the name of your domain via word of mouth publicity, they are even more likely to omit the hyphen while mentioning the name. Moreover it is a pain to type hyphen again and again.

On the brighter side, if the non hyphenated form of the name is already taken, you can still have the same name, though with a slight twist. Search engines are more prone to deliver better results for a website with hyphenated domain name.

Choose the right extension

Another hassle that people face while choosing a good domain name, is choosing a proper extension for the domain name. Most of the times, if the standard “.com” domain name is already taken, people settle for other domain names, such as “.net” or “.org”. In such a situation, it is important to choose the domain name keeping in mind, whether the site is region or country specific, or does it cater to customers all over the world.

All said and done, it is important to choose the right domain name once and for all. You would not like to change the domain name of your website time and again. Especially, since that would make you lose so many visitors. So, name it right the first time round and you can be sure that you have given the right online start to your business.